The hospital needed a new image campaign that set it apart from anything being done in the region. This is a very competitive market and we needed a positive message. The campaign consists of 4 color ads for newspaper and magazines on each theme, B&W versions of the ads, 10 billboards and various radio spots. We also developed bookmarks and displays. A 30th anniversary logo was developed to highlight the years of existance without it being a focus on the ads, billboards and collateral.
Working closely with Seven River's marketing director, CEO and staff we developed a unique campaign that touched the lives of the local market. We used people from the community in the ads and the theme was YOUR LIFE. OUR STORY. Our focus was on the various segments of the population and the various passions and hobbies people are involved in. For the first set of themes we chose, Soccer, Bicycyling, Wood Carving, Bell Ringing, Bird Watching and Swimming.